Academic Positions

Assistant Professor of Business
St. Mary's College of Maryland
Aug 2023 - Present

Associate Director Career Development
Canisius College
Jan 2023 - July 2023

Assistant Professor
IBA Karachi
Aug 2021 - Jun 2023
(Visiting faculty: Jan 2023 - Jun 2023)

Assistant Professor & Director Admissions
KSBL
Aug 2020 - July 2021

Assistant Professor & Faculty In-charge, Career Services
FAST School of Management
Jul 2010 - Jul 2020
(on leave from 2015-2018 for PhD)

Leadership & Managerial Positions
Various Organizations
Nov 2000 - Jul 2010 (2 Years break for MBA)

Research

I have published in marketing and management journals on topics related to marketing, advertising, and consumer attitudes. I also have published case studies in marketing strategy.

Please visit my research profiles to learn about my work

Academic Profile

I started working in Higher Ed in August 2010. All these years, I have learned a great deal from my mentors, peers, and students. My work is mainly in Marketing with a focus on consumer research, quantitative tools, digital marketing, and marketing analytics. I like to review as much as I like to write.

Case studies and real-business scenarios interest me for their usefulness in classroom environment where me and my students can think of different problems creatively.

Administrative & Leadership Roles

Throughout my academic career, I have worked on various administrative and leadership positions especially in CAREER SERVICES and ADMISSIONS.

In these roles, I have leveraged my skills and experience in marketing, careers, and recruitment and delivered beyond the expected results. Key positions include:

• Associate Director Career Development, Canisius College

• Program Director - MBA & MBA Executive, IBA Karachi

• Director Admissions, KSBL

• Faculty In-charge, Career Services, FAST School of Management

• Campus Purchase Committee (CPC), FAST-National University