Marketing . Careers . Technology

M Talha Salam

Academic and practitioner working at the intersection of marketing strategy, data and analytics, and emerging technologies, with a focus on education, industry engagement, and career development.

Academic

I teach marketing and business courses with a strong emphasis on understanding consumers, markets, and decision-making. My academic work integrates marketing strategy, consumer research, and data-driven analysis, with growing use of Generative AI to explore how insights are generated and applied in real organizational contexts.

  • Marketing strategy, consumer behavior, and digital marketing

  • Marketing research, analytics, and insight generation

  • Data-informed marketing decisions and experimentation

  • Generative AI applications in marketing education

Research & Thought Leadership

My research examines how consumers respond to marketing communications, technologies, and marketplace signals, with particular attention to digital environments and emerging tools. I am especially interested in how analytics and Generative AI shape insight generation, decision quality, and marketing practice.

  • Consumer attitudes and responses to marketing communication

  • Digital marketing and technology-enabled consumer behavior

  • Marketing analytics and insight development

  • Generative AI applications and limitations in marketing

Industry & Consulting

I work with organizations on marketing and growth challenges that require clarity, structure, and evidence-based decision-making.

My work typically involves shaping marketing strategy and positioning, evaluating digital and campaign performance, designing customer and market research, and building analytics frameworks that support better decisions.

Increasingly, I also help teams explore practical, responsible uses of Generative AI to improve insight generation, planning, and marketing workflows.

Career Coaching

  • Certified Professional Resume Writer (CPRW)

  • Understanding employer expectations and hiring signals

  • Career strategy for competitive positioning in challenging job markets

  • Resume, CV, Career documents, and Personal Branding

Interested in collaborating on teaching, research, industry projects, or career-related conversations?